LIVESTRONG Collection by Nike Sportswear at QUBIC

1,274 = The number of days Lance Armstrong was retired from competitive cycling.
27,500,000 = The number of people who died from cancer during that time.
28,000,000 = The number of cancer survivors alive today.
8,000,000 = Number of people who will die from cancer in 2009.

Yellow is the colour of LIVESTRONG and the Lance Armstrong Foundation, which was founded by one of the greatest cyclists of our time, Lance Armstrong, himself a testicular cancer survivor who recovered and went on to win seven (‘99-‘05) consecutive Tour De France championship titles. It is an amazing charitable organization that inspires and empowers the millions of people around the world everyday affected by cancer. It also serves to provide practical information and tools for people with cancer to live life on their own terms, and supports not only the individuals affected by cancer, but also their families and close friends as well as simultaneously increasing awareness and funds for the fight against cancer, which affects a staggering 1 in 3 people in the world.



To celebrate Lance’s return to professional competitive cycling and as part of their ongoing support of the LIVESTRONG organization in fighting cancer, Nike has created a special collection and re-designed some of its most coveted and iconic sneaker projects from the last decade to feature the yellow of LIVESTRONG; involving Lance and some of the most well-known entities and influencers in the world, including The Hideout, Futura, Mr. Cartoon, Busy P (Ed Banger), and Loopwheeler Japan. The range features an iconic Air Max collection (Air Max 1, Air Max 90 and Air Max 180) as well as the ‘Greatest Hits’ collection (Air Force 1, Dunk & Woven Footscape).



Qubic Store will be setting up a special installation display in their gallery area to showcase and celebrate the release of Nike Sportswear’s LIVESTRONG Collection.

Over the schedule of the 2009 Tour De France, the various shoes & apparel items will be released in celebration of various stages as Lance and the rest of the Tour riders progress through the Tour.

As this is a strictly limited release around the globe, we’re honoured and extremely lucky to be representing this amazing collection exclusively here in New Zealand whilst supporting such a great cause.

The proceeds from the sale of all items from the LIVESTRONG Collection will be donated directly to the Lance Armstrong Foundation, to aid their goal and mission of representing, inspiring and helping people affected with cancer all over the world.

This collection will be exclusive in New Zealand to Qubic Store, Newmarket, in extremely limited numbers.

Fore more pictures/information:

http://hypebeast.com/2009/03/nike-sport ... ollection/
http://hypebeast.com/2009/05/nike-sport ... ollection/
http://hypebeast.com/2009/05/livestrong ... ollection/

Please stay updated to this SOLEJAM thread as details arise of the release & purchasing information of each individual item in the collection, and for any special events to help benefit the LIVESTRONG campaign.

For more information on the LIVESTRONG foundation, please visit their official website – http://www.livestrong.org

Stay tuned.

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