Red Bull Sports Marketing Director and founder of SteadyRollin, an Auckland based fixed gear crew that has been instrumental in pioneering the fixed gear culture in the region.
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Bastard Store in Milan
by Ivan Mennim on Wed 13 May 2009 06:05 PM Permanent Link | Comments [2]
 

A converted 1920's movie theatre:


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Founded in Milan in 1994 by four skateboarders, Comvert S.r.l. conceives, produces and distributes clothing for skateboarders and snowboarders under the brand bastard and distributes the brand Electric in Italy.


Few years ago Comvert decided that it was about time for finding a new location to set up its new headquarter and gave studiometrico the opportunity to search for the right building and then, possibly, to refurbish it.


The ideal place had to be spacious enough to be able to host the administrative department, the design department, a flagship store, a storage facility, a wide access for the goods and a skate-bowl for bastard employees, friends and team riders.


 

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#1 Comment posted by Mark B on Wed 13 May 2009, 09:31 PM

Amazing.

Is that Daniel Cardone in the bowl?
#2 Comment posted by Frank Liew on Thu 14 May 2009, 09:08 PM

damn, blog blocked! I was just about to post this. Insane, isn't it. I love how they converted the mezzanine seating into an office.
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